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Driving for Lyft on New Years can be very profitable!
Driving on New Years is one of the best nights of the year.

Check out this Lyft drivers video he makes $500 in only a few hours.
Sign up to become a Lyft driver here and make up to $5000 as a sign on bonus if you complete a certain number of rides.
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Working Lyft on the holiday can be a profitable experience and according to Paulie a popular ride share driver these are the best days to work.  Lyft in many cities sends out Hourly Guarantee alerts and those who opt-in have benefited greatly from the program.  

We have seen these hourly rates go up to $75 per hour at the highest.  Please comment on our YouTube channel and let us know if you've seen anything higher then $75.  Typically the rates we see are usually on the weekends, morning, and commute hours but they do vary so it's hard to say when they appear.  The one thing we do know is that on New Year's in order to compete with Uber Lyft upped their game yet again. Paulie decided to only work for Lyft and not Uber during the last New Year and he wanted to share his experience with new and experienced ride share drivers.

Lyft PrimeTime shot up on NYE and peaked at about 700% from what we saw on the Lyft app.  Paulie shut off his app and drove downtown to try and tackle the PrimeTime and get the huge 700% because people needed to see this.  So working on New Years can be insanely profitable for those who drive and on the flip side some people who went out that night and enjoyed the evening wound up with large bills from both Lyft & Uber.
Take a look at the video below and see one of the highest PrimeTime rates ever captured on video:
Lyft driver makes $325 in 4 hours on New Years with Hourly Guarantee